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Miami Music Week Takeover
Location
Miami, Florida
Project type
OOH + Digital Campaign
Role
Production Coordinator and Digital Strategy
Link
During Miami Music Week 2024, BPM Music significantly impacted the city with a comprehensive out-of-home (OOH) advertising campaign. Featuring over 50 strategically placed advertisements, the campaign was designed to elevate brand awareness and generate substantial social media buzz through user-generated content (UGC).
To further enhance the OOH initiative, a robust digital strategy was implemented, incorporating the production of video vignettes that showcased the citywide takeover across various social media platforms. The campaign's success was driven by meticulous project execution, a strong emphasis on brand cohesion, and a carefully crafted digital content strategy, all of which contributed to the campaign’s widespread visibility and engagement.
