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"I AM A FINALIST" Campaign
Location
San Francisco, CA
Role
Project Coordinator and Digital Strategy
Project type
Digital and OOH Campaign
The 2024 DMC World DJ Championship saw the launch of a comprehensive campaign designed to spotlight the event's global finalists. This multifaceted campaign included social media activations, strategic out-of-home (OOH) placements, exclusive finalist merchandise, and a dynamic kick-off event.
The campaign involved close collaboration with OOH vendors, creative directors responsible for bespoke designs, screen-printers, and event space coordinators. Additionally, the video production team was managed to ensure that all creative elements were perfectly aligned with the overall campaign vision.
A key component of the campaign was the development of a cohesive video direction, strategy, and roll-out plan, which played a crucial role in maximizing the campaign's impact across social media platforms, thereby enhancing the event's visibility and engagement.
