"Pa Arriba" Influencer Campaign

To support the release of Pa Arriba, I led a four-week influencer campaign aimed at converting social engagement into streaming traction. The strategy focused on activating TikTok creators, Instagram influencers, and Spotify playlist curators whose audiences aligned with the song’s energy and target market.

The campaign was executed end-to-end—from strategic planning and creative direction to influencer sourcing, contracts, asset approvals, and weekly performance management. All digital assets were reviewed for brand alignment, while real-time optimizations ensured the campaign remained on track and responsive to performance trends.

Within just over two weeks, Pa Arriba surpassed 100,000 streams, with all KPIs met across engagement, reach, and conversions. The campaign serves as a strong example of results-driven influencer marketing, built on clear direction, hands-on management, and platform-specific strategy.